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Email Marketing: Avoid the pitfalls of a direct-mail mindset
Companies used email marketing as a digital form of direct mail for years. We now know email is not direct mail, but some companies continue reliving the past. Here are a few examples ...
View ArticleEmail Deliverability: 9 lessons about Canadian Anti-Spam Legislation
The Canadian Anti-Spam Legislation (CASL) has been the cause for alarm for some marketers given if your company breaks the law, it can be legally liable and prosecuted. Read this MarketingSherpa Blog...
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